About Us
Driven by Purpose
American Arrow Insurance Services, Inc., founded on August 1, 2017, by President Sergio Ruelas, is committed to putting our clients first. Our goal is to streamline the insurance process and regulatory filings, ensuring our clients can easily navigate complex requirements. This approach has allowed us to build and maintain strong, lasting relationships with our insureds. At American Arrow, we are dedicated to offering not only exceptional product knowledge and customer service but also comprehensive compliance and risk management consulting. We focus on providing tailored solutions specifically for the trucking industry, ensuring our clients remain up-to-date and fully compliant in an ever-changing regulatory environment.
YOU ARE OUR TOP PRIORITY!!
Sergio Ruelas, owner of American Arrow Insurance Services, Inc. in Riverside, California, brings over 23 years of experience in the transportation industry. Known for his strong work ethic and commitment to customer service, Sergio has built a loyal client base by helping trucking professionals successfully launch and grow their operations. He specializes in guiding clients through the complex process of business formation, securing proper operating authorities, and obtaining tailored insurance coverage to meet their unique needs.
After spending 15 years working with a retail agency, Sergio founded American Arrow Insurance Services in 2017. Today, it operates as a true family business—his wife and son work alongside him, creating a warm, personable atmosphere that sets the agency apart. Clients appreciate the close-knit, family-oriented approach and the genuine care the team brings to every interaction.
“Our priority is always to do right by our clients—helping them succeed, protecting what they’ve built, and crafting policies that not only save them money but also offer unmatched coverage they can rely on.” – Sergio Ruelas
Sergio’s dedication and perseverance have been the foundation of his agency’s success.
Outside of work, Sergio enjoys good food, spending time with his family, and relaxing with their two dogs and cats.